What a great example of the DIY creativity of this Juno nominated indie band. Hollerado asked friends to a painting party to make 10,000 CD covers (and 2,000 vinyl) for their just released, White Paint. The base image was a stained glass window that lead singer Menno Versteeg’s late grandfather made in the late 1950s for a Toronto church. Each picture was covered with white tempera paint that can be scratched off. Watch the party video.
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Hollerado’s website, here.
Hollerado on Facebook, here.
On New Canadian Music, here.
Lots of fun watching … like performance art. The covers came out looking very neat!
True, lots of performance art. Love their chutzpah.
Great idea! The covers looks very good and they sure had fun…
Yep, read on one of the sites that they had a poutine station and a DJ.
Reblogged this on The Urban Link and commented:
Hip Hop artist could take a page from this book of creativity…it’s the most fun example of fan engagement I have ever seen…down to earth and real.
Thank you for the re-blog, and you’re so right about the engagement.
Oh you are very welcome!!! I loved the originality of the concept…
Love the creativity and involving so many people with the project.
Creative right down to the poutine stand. Agree.