Just in Case: A Designer Survival Kit for the Apocalypse

The Mexican agency MENOSUNOCEROUNO created this Apocalypse style survival kit to cover off the possibility that the end of the world come true (as predicted by the Mayan calendar)

Called Just in Case, and produced happily tongue-in-cheek, the kit has the requisite matches, water, knife and other essentials.

But it also has Abuelita cinnamon and sugar laced chocolate tablets, popular in Mexico to make hot chocolate, and even a Mayan liqueur.

The agency suggests it’s “the perfect gift for friends and clients (only the ones we want to keep).”

See the agency’s original mockup page, here.