What a great example of the DIY creativity of this Juno nominated indie band. Hollerado asked friends to a painting party to make 10,000 CD covers (and 2,000 vinyl) for their just released, White Paint. The base image was a stained glass window that lead singer Menno Versteeg’s late grandfather made in the late 1950s for a Toronto church. Each picture was covered with white tempera paint that can be scratched off. Watch the party video.
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Hollerado’s website, here.
Hollerado on Facebook, here.
On New Canadian Music, here.
Canadian Art Junkie 
Love the creativity and involving so many people with the project.
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Creative right down to the poutine stand. Agree.
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Reblogged this on The Urban Link and commented:
Hip Hop artist could take a page from this book of creativity…it’s the most fun example of fan engagement I have ever seen…down to earth and real.
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Thank you for the re-blog, and you’re so right about the engagement.
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Oh you are very welcome!!! I loved the originality of the concept…
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Great idea! The covers looks very good and they sure had fun…
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Yep, read on one of the sites that they had a poutine station and a DJ.
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Lots of fun watching … like performance art. The covers came out looking very neat!
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True, lots of performance art. Love their chutzpah.
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