Alberta-born Geoff McFetridge is a multidisciplinary artist based in Los Angeles whose work has no creative boundaries. He ranges from poetry to installation, painting to graphic design, and he’s been especially busy with exhibitions this fall. Cooper Cole in Toronto just ended a show – and the release of a new print – at his first solo exhibition in his native Canada. Earlier this fall, he was on exhibit at Ivory and Black in London.
His definitive style is reductive, defined by online authority Minus Space this way: “Reductive art is generally characterized by its use of plainspoken materials, monochromatic or limited color, geometry and pattern, repetition and seriality, precise craftsmanship, and intellectual rigor.” (More on his work in the video, below)
Geoff McFetridge is an L.A.-based graphic designer and visual artist. The founder of Champion Graphics, he has created designs for advertising, magazines, posters, T-shirts, textiles, motion graphics, and films. Notable clients include Nike, Patagonia, Gap red, and Hewlett-Packard, and he recently created the titles for Spike Jonze’s film adaptation of Where the Wild Things Are. His work has been exhibited widely, including group shows at MOCA, Los Angeles; Triennale Design Museum of Milan and Pasadena Museum of California Art.